oliver green is a plant-focused health food store in amsterdam with locations in the city’s west and south districts. they offer a variety of conscious meals like smoothie bowls, wraps, salads, and juices. the menu emphasizes whole foods and is largely plant-based. the founders stefan and merel created oliver green to make accessible nutritious food that promotes health while considering environmental impact.

the purpose was to establish a cohesive visual style that reflects and strengthens the brand identity. by focusing on the fresh and vibrant qualities of oliver green’s food, the photos help to create a unified look that resonates with the brand’s values and appeals to its target audience.